Most customers ask how can they get on the first page of google. They want to get there so they can bring in more clients as more users are searching this specific term.
For example, You own a retail store, you sell shoes, in New York City and you want to market your Jordan or Yeezy shoe. We would market that keyword by adding headers to your page. Meta Data will also need to be written to show on Search Engines such as Google, AOL, Yahoo, and Bing.
Backlinks need to be built by creating strong blogs such as these to give your site the reputation it needs to appear on those pages for those keywords. Yes, there is a bunch of competition but getting started is the only way to start to see the results.